In January 2025, iCapital, the leading global fintech platform in the alternative investment landscape, announced its acquisition of Parallel Markets, a pioneer in reusable financial identity solutions.
We are excited to join forces with iCapital to deliver an innovative, tech-driven identity management solution. By combining our identity solutions technology with iCapital's robust onboarding and compliance monitoring processes, we will provide a streamlined user experience within the iCapital ecosystem—all while ensuring adherence to an ever-evolving regulatory environment. Click the links below to learn more!
Acquisition Announcement iCapital Newsroom
Transitioning the Parallel Markets Brand
As part of streamlining both the end-user and partner experience, we will be incrementally updating our branding, client and user dashboards, support portals, and website/app domains. These changes will come across a series of phases to ensure that all partners have ample time to assess potential impact and plan accordingly.
In phase one, we will focus on cosmetic rebranding.This update will involve aligning Parallel’s fonts and color scheme with iCapital’s branding. This includes minor adjustments to fonts and colors, with no changes to the layout.
In phase two, the focus will be on brand integration, which will represent an updated, unified Identity Solutions brand throughout the current platform. Changes that our partners can expect in phase two, for example, will include, but are not limited to, removing the Parallel Markets logo in the administrative dashboard and updating partner bridge aesthetics.
In phase three, all efforts will be geared toward a full transition to the iCapital brand. This will entail items such as updating all partner/user interfaces and support materials to reflect the iCapital branding and eliminating any reference to the former Parallel brand.
For more details on what to expect throughout each phase, please refer to the sections below.
Initial Rebranding - Parallel Approval Letter
As many of our partners know, this initiative has already been underway. Earlier this year, our initial step in rebranding was updating our signature approval letters to incorporate the iCapital logo, reflecting the recent acquisition.
Phase I - Cosmetic Rebranding
Phase one involves cosmetic activities such as updating our color scheme and fonts to match the iCapital brand. Partners can expect the same structure, with no buttons moved or added.
The Parallel Markets logo will remain in the top left-hand corner until phase two. Below are examples of the changes that will come during Phase I.
Phase II - Brand Integration
In phase two, partners can expect a newly branded platform that will reflect a much more integrated aesthetic between the former Parallel platform and iCapital. The goal of brand integration is to communicate one brand and one name, which will speak to our efforts in delivering an innovative, tech-driven identity management solution. This includes items such as replacing the Parallel Markets logo with the iCapital logo throughout the dashboard experience. Additionally, we will start to migrate references to Parallel Markets in the copy of our application to iCapital Identity Solutions. Below are examples of the changes that will come during Phase II.
Ongoing Updates
We recognize that full brand and application integration will not happen overnight nor over the course of two phases. Our priority is to ensure that our partners feel well-informed about any change that is made to our platform and feel that said changes were communicated in a timely manner.
As we work through the two initial phases, we will make sure to keep partners abreast of additional changes that may come in subsequent phases. We will be announcing any additional updates on this page as well as via our Monthly Digest sent out by our customer success team. This support page will serve as our partners’ best resource for knowing what’s to come.